Given that smart phones have become increasingly multi-functional over the years, it’s hardly surprising that people have begun to spend more time on their smart phones than on their desktop computers. Thus, recent studies reflect a steady increase in the percentage of customers who make use of mobile access to get information from business websites.
With the mobile access trend poised to become the norm among customers, it might be time to reevaluate just how smart phone-friendly your current website is.
Does your website show up clearly on a smaller smart phone screen? Is the font size on it big enough to be readable without the user having to zoom in? Is the user able to play the multimedia content without having to switch to their desktop or laptop? Is the mobile user able to navigate the site just as easily on their smart phone as they can on their desktop or laptop?
Should the answer to most of the questions above be a resounding “no,” then it’s high time for you to update your existing website’s layout.
About 72% of Google users reported that a website’s mobile-friendly layout largely factored into their decision to frequent or to buy from a website. 55% of the said users even went so far as to claim that websites with unhelpful mobile versions actually put them off the brand or the business that they were designed to represent.
So, what sort of features do smart phone users look for in a mobile site?
For starters, a mobile site should not take too long to load. Users also favor mobile sites that can represent a brand or business well and can function smoothly. Mobile site designers and operators should bear in mind that mobile users use their hands (as opposed to a mouse) and have to view the site on a smaller screen so they should make the layout and the content a breeze to scan.
Mobile users also find it helpful if a site already displays key information such as working hours, contact details, as well as the exact address and location of the business it represents. Installing a link that allows site visitors to contact the business directly also helps, as well as making it possible for social media-savvy customers to download apps or to link up with their social media accounts.
The main objective of revamping your mobile website is to service your mobile clients better. Thus, this entails working on the design and the layout to ensure that mobile customers are able to access the information that they need or want in as few clicks as possible. It might also be necessary to develop a feature that detects if a user is accessing the site from a mobile device so that the site can direct the said customer towards the mobile-friendly version.
All in all, your goal should be to come up with a responsive website that will look good and function well whether it’s accessed from a laptop, a smart phone, a tablet, or a desktop.