How Apps are Changing the Way the Law Industry Works

theres-an-app-for-that

It’s not unusual to see startups and technology-based ventures leverage apps extensively to gain more business or just plain exposure. It’s interesting to see now that even some apparently ‘boring’ industries like law and medical now have players heavily leveraging the use of apps to ensure easy access to their services. Bergen County based law firm Jae Lee Law is one such example. This has changed the way people look for and communicate with law agencies across the US. Searching for a law firm app on Apple’s app store or Google Play means – the top results with high ratings are guaranteed to be reputable companies, resulting in less worry for the end-user before he or she signs up with a law firm. The law industry isn’t alone, either, some other players in other seemingly serious and boring industries like the medical industry or the meeting platform industry are adopting a similar strategy in order to grow their clientele and keep them satisfied at the same time.

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We’re doing a giveaway!

We recently designed a one of it’s kind (well I own one, obviously!) to give away for our first competition on Chorus Apps.

Thanks to @mypersonalized My Personalised Hoodies for the easy to design and high quality Hoodie I’ve just received at Chorus HQ.

Hoodie!

All you need to do:

- Share this post

- Use the hashtag #ChorusApps

Good luck!

 

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How to Choose the Best Email Service for Your Business

Social media seems to be the most popular venue that businesses harness for online marketing. But, it is not the only online marketing option. Email marketing is still one of the most effective ways to drive traffic to your site, increase your sales, build brand recognition, and communicate with your current and potential clients.

Investing in a good marketing service can yield huge and important results. But, you need to find the email service that is right for you. Here are some of the things that you should consider before choosing your email service provider:

  1. The Number of Email Subscribers

The number of possible email subscribers is one of the most important considerations in choosing the right email provider. Most email marketing services can only handle a specific subscriber count, so it is important to identify your possible email subscriber count. You should also check the subscriber limit of your possible email service provider. The limit usually varies based on the provider’s pricing tiers.

  1. Email List Import Capabilities

Before choosing an email provider, you should ask yourself: Are you moving an existing list or is this for a new list? Email marketing service providers can help you start a new opt-in list. But if you already have a long opt-in list, you may consider the import limits and capabilities of your possible email provider. Looking at the market, EmailOctopus offer a hassle free import, without any re-verifying. Check a screenshot from their website below.

EO

  1. Functionalities

Before you choose the right marketing service, you have to be clear about what you will use the email service for. Remember that different email marketing service providers offer different services. What are the things that are important to you? What are your branding needs? Are you going to use the email marketing service to reach your marketing goals and increase your sales? Do you think that delivery time important? What are you looking for in a list creation and email management service? Do you want to have an efficient email analysis report?

You have to choose an email marketing service that suits your current marketing needs. This will save you money and this will also save you from switching to a different provider.

  1. Budget

Another question to ask is: How much can you afford? Do you have a working budget for an email marketing service provider? If you cannot afford a paid email marketing service provider, then you may have to tailor your marketing strategy to the free email marketing options available. But if you have a hefty or at least a sufficiently working budget, go for a premium email marketing service that offers better response tracking and greater reliability.

Remember that availing the services of a good email marketing service provider will result in better deliverability, legal compliance, superior email formatting, and an excellent mailing list system. Email marketing service may also help you create great-looking emails that will impress your clients. Keep the above-mentioned factors in mind and you will be able to find the email marketing service that is right for you.

 

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Why Should Your Website Be Mobile Responsive?

Given that smart phones have become increasingly multi-functional over the years, it’s hardly surprising that people have begun to spend more time on their smart phones than on their desktop computers. Thus, recent studies reflect a steady increase in the percentage of customers who make use of mobile access to get information from business websites.

With the mobile access trend poised to become the norm among customers, it might be time to reevaluate just how smart phone-friendly your current website is.

Does your website show up clearly on a smaller smart phone screen? Is the font size on it big enough to be readable without the user having to zoom in? Is the user able to play the multimedia content without having to switch to their desktop or laptop? Is the mobile user able to navigate the site just as easily on their smart phone as they can on their desktop or laptop?

Should the answer to most of the questions above be a resounding “no,” then it’s high time for you to update your existing website’s layout.

About 72% of Google users reported that a website’s mobile-friendly layout largely factored into their decision to frequent or to buy from a website. 55% of the said users even went so far as to claim that websites with unhelpful mobile versions actually put them off the brand or the business that they were designed to represent.

So, what sort of features do smart phone users look for in a mobile site?

For starters, a mobile site should not take too long to load. Users also favor mobile sites that can represent a brand or business well and can function smoothly. Mobile site designers and operators should bear in mind that mobile users use their hands (as opposed to a mouse) and have to view the site on a smaller screen so they should make the layout and the content a breeze to scan.

Mobile users also find it helpful if a site already displays key information such as working hours, contact details, as well as the exact address and location of the business it represents. Installing a link that allows site visitors to contact the business directly also helps, as well as making it possible for social media-savvy customers to download apps or to link up with their social media accounts.

The main objective of revamping your mobile website is to service your mobile clients better. Thus, this entails working on the design and the layout to ensure that mobile customers are able to access the information that they need or want in as few clicks as possible. It might also be necessary to develop a feature that detects if a user is accessing the site from a mobile device so that the site can direct the said customer towards the mobile-friendly version.

All in all, your goal should be to come up with a responsive website that will look good and function well whether it’s accessed from a laptop, a smart phone, a tablet, or a desktop.

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